This poster is a parody/in-universe campaign for Vought Fresh Farms Double Whole Milk, mocking Vought’s tone-deaf patriotism and subtle Supe-centric messaging.
Slogans like “100% white, 100% American” and “For The Super in Everyone” parody the overly wholesome branding that disguises deeper social commentary. Featuring Homelander giving a thumbs-up alongside a cow in a farm setting, the ad highlights how corporations like Vought market identity and power under the guise of unity, tradition, and American values.
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